Marketing doesn't just happen prior to the sale. Everything your business does after the sale contributes to the establishment of your brand. It all needs to be examined as communication. What message are you sending?
Excellence is your secret weapon - have your marketing articulate to prospects how your bring it to the table. This positions your business as the go-to answer for solutions, and helps foster loyalty.
Good marketing communications have a wedge shape to how they are put together - they lead with the core essentials, and then broaden out to unpack secondary and tertiary messages.
Content management tools empower content creators to be more nimble. However, there is one aspect of a CMS - the humble WYSIWYG editor - that can wreak havoc.
Making yourself stand out gets you noticed. If you can deliver the goods, and also create something worth talking about, then word of mouth spreads. I ran into a restaurant in Maryland that took this idea and exploited it in a fun way.
This picks up on the second phase of visitor interaction with your website in our two part look at how to counteract online ADD among your prospects.
It’s critical to understand that when someone arrives on your homepage, they go through two main phases in their interaction with it.