Barbara Scharf’s debut album featured some talented vocal stylings, a solid collection of heartfelt Country Pop songs, and a hot young producer.

What she needed was some solid branding and packaging design that would appeal to her target demographic and immediately elicit a “pick it up and look” response.

After discussion with the artist and her manager, the picture became clear, and design began to take form. Wrapped around some beautiful imagery by one of Nashville’s highly talented music industry photographers, a style emerged that combined crisp, stately imagery with soft textural backgrounds, and a stylized hand-assembled quality that lent a personable warmth to the overall vibe.