Cooper Home Systems had been working in the building automation systems space for some time, doing everything from security setups to ultra-high-end multisite A/V systems. When we sat down, they knew they needed to bring their brand into tight focus, and launch a new website that would articulate their story in a much better way, as well as being more visible and much easier to maintain. Hexatrope partnered with them to work out a prioritized segmentation of their messaging in a way that spoke to their primary audiences, as well as to elevate them into the top-tier space they were working in. New branding design was created, and the site was deployed using the Drupal content management system. Business owner Dave Cooper was quite happy with the transformation of his company’s image.