The Father’s Heart was focused on one thing – letting people know about how a loving God is moving in the world today, and as an illustration of that, showing them the kind of explosive growth going on in indigenous churches around the world. With a presentation packed to the rafters full of mind-blowing statistics about things like the growth of Christianity in China, Craig Simonian needed visual branding that could package up his narrative and help him grab attention amongst the people he wanted to enlighten and inspire. After a discussion of the various aspects of the overall story, it was decided to go with a visual representation that expressed the idea of “restoration.” The juxtaposition of imagery created the perfect blend of sensibilities to capture the nexus of his inspiring program. Pieces ranged from a workbook, to posters, to onscreen presentation graphics.