Jordan David (a manufacturer of safety footwear with clients like UPS and Verizon) needed a key touchpoint early on in the sales funnel. They wanted a destination that summed up their differentiators and moved prospects toward a decision by presenting a compelling story, helpful tools, and multiple action items to move on. We went with a unified Flash experience (as opposed to a multipage html based site) in order to make for a more immersive experience and seamless movement between the different parts. The main education piece is crafted to require no interaction, but quickly engage viewers by speaking to familiar pain points, and raising key differentiators that separate the client from the competition. The experience was architected to put this story front and center, but not require visitors to have to watch it. Key contact methods (800 number and email form) are always available, and a user can jump right to the recommender tool in a snap.
The recommender uses a dynamically loaded product matrix to compute product matches based on the answers to 3 questions. Once recommendations are made, the visitor can click products to get more detail, and even print a special recommendation sell sheet that has their custom picks on it (give it a try, it’s pretty nifty).