As the Northwoods Campus of Wheaton College, HoneyRock is very focused on using a holistic approach in training tomorrow’s leaders through outdoor education. When they were ready to launch their new programs geared at developing teamwork in groups of young people, it was clear that a standard html page with text and a few pictures wouldn’t effectively communicate what it is that makes their approach so special. Visitors needed to “get inside” the HoneyRock space – equal parts great outdoors, adventure, challenge, and supportive teachers.
Keying off from their existing branding and “Something to write home about” campaign, the multimedia overview was crafted to not just tell about their programs, but to be a full experience – a slice of HoneyRock life. The Flash piece uses voiceover narrative, the textures of the outdoors, and rich photography to transport viewers into this inspiring world.