Online communications are driving marketing, but a good brand always incorporates strong graphic identity – something that follows the rules of strong design, uniqueness, proper psychological resonance, and flexibility within the scope of intended use (online, 1-color/embossed & debossed/incised, and wisely varying sizes and contexts). Once a strong mark is created, color, accompanying typography, and layout usage are brought into the mix for elements such as business cards.
In addition to this, the online/print relationship is not an either/or, but a both/and consideration. Printed (or designed-for-printing such as PDF downloads) materials still come into play. IntraMedia™ makes use of coordinated visual branding throughout an interleaved network of print and online presentations, creating an interconnected multipart marketing communications funnel. Instead of your communication pieces flying randomly, they move in tight formation.