I3 Analytics Website

I3 Analytics, creators of the Biopharma Navigator software suite needed to position their platform against an entrenched competitor. We needed to break away from the previous brand positioning, and completely reformulate to make it feel fresh, smart, and inviting as well. It was key to make it clear that this was not the heavy, institutional approach to researching that the biopharma industry was used to.

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I3 Analytics Biopharma Navigator Site