Being the seal of approval for integrity in how missions agencies conduct business can saddle an organization with a reputation for being… unadventurous.
This, however, is the kiss of death when trying to connect with a new generation of missions workers. The IFMA needed to kick out the jams and make it clear – This Ain’t Your Father’s Missions Conference.
The key was getting inside their headspace and figuring out how to bridge the generational gap between the elder statesmen with all the experience and the young bucks with all the enthusiasm to burn. By visually portraying the conferences with a very contemporary and tech savvy vernacular, the connection was made successfully.