Mike Musick had been a part of the pop scene for some time, and when he was ready to launch out with his new act, Roads to Rome, he turned to Hexatrope for a marketing site for the new band. We discussed brand in terms of attitude and vibe that would be appropriate. Mike wanted something grungy and smack in the middle of the “American Rock and Roll” space. When the designs were ready, he was thrilled with the result, and felt that it had just the right kind of raw edge to properly represent his new sound.