Shop SixtyFive Identity

When the fashion editor for the Czech version of Elle magazine decided to reboot her retail clothing shop, she came to Hexatrope to craft a new, more upscale graphical identity. After strategic discussion about the shift in her focus, we centered on something with a New York flavor that would primarily appeal to women, but not be so feminine that it alienated men (to who she also sold clothing, as a secondary market).

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Shop SixtyFive Identity