Altagraf is a small, boutique design studio that was launching out into a competitive market. The studio’s expertise was mostly rooted in print and traditional media realm, and they needed to be represented well with a website that captured the core of what they brought to the table for clients. In this case, the person driving things from the client side was an award-winning design veteran whose work has appeared numerous times in premiere design publications like Communication Arts. He knew what he wanted, and was not going to settle for anything less than something that represented the studio at the level that was in sync with his standard of work. At presentation time, he was nearly speechless. Gushing about how thrilled he was, he couldn’t fully express his satisfaction with the results.