Access credentials for getting into the various components of your web presence may be scattered across your company. Use a simple fillable PDF guide to understand and collect it all in one place.
The core of marketing is communication, so anything that begins to degrade your communications by increasing noise and decreasing signal should be avoided. One of the biggest challenges in this regard is the fact that marketing communications start out with a handicap because people by default expect to have to engage the baloney filter.
Marketing doesn't just happen prior to the sale. Everything your business does after the sale contributes to the establishment of your brand. It all needs to be examined as communication. What message are you sending?
Excellence is your secret weapon - have your marketing articulate to prospects how your bring it to the table. This positions your business as the go-to answer for solutions, and helps foster loyalty.
Nice site packaging needs to contain solid, meaningful messaging that resonates with your audience. When we do a redesign, we need to craft focused, engaging content and structure it properly while making sure the message flows well between key points.
What do John Lydon and Audrey Hepburn have to teach us about good marketing communications? Plenty. If your design doesn't communicate the right substance, the packaging is irrelevant.
Benefit from the wisdom of kings. Bringing an outsider in to lead a strategic insider discussion about marketing communications can bring fresh perspective that opens up new possibilities.
When you have a content managed site, you want to focus on managing your content, and not worry about getting tangled up in the design. This distinction is handled by how your management layer is set up.
If your platform isn’t yours, you don’t control it. Now, Facebook marketers are seeing their fan relationships taken out of their hands.
What did you do this Summer? We moved to Texas. There were rumblings for some time, and many wondered... when would it happen? Well, we've gone and done it, y'all.
This internet thing is complex, techy, and fast-moving. It's easy to feel like you are behind and start making decisions from fear. Keep a cool head, and don't buy the high-tech snake oil.
The web is made up of tech, but is serving communication purposes. Sometimes, when marketers are directing technology, there can be a disconnect due to the culture gap that you need to overcome.
Buzzwords in our marketing can get in the way of actually connecting with our audience. Are we trying to communicate, or merely impress?
Good marketing communications have a wedge shape to how they are put together - they lead with the core essentials, and then broaden out to unpack secondary and tertiary messages.
Content management tools empower content creators to be more nimble. However, there is one aspect of a CMS - the humble WYSIWYG editor - that can wreak havoc.
Now that social media is such a pervasive phenomenon, should it be opened up and commoditized like email?
Demanding conditions forge the strongest solutions. When the Federal Government needed a solution they could trust for mission-critical websites like Whitehouse.gov, they turned to Drupal.
Making yourself stand out gets you noticed. If you can deliver the goods, and also create something worth talking about, then word of mouth spreads. I ran into a restaurant in Maryland that took this idea and exploited it in a fun way.
As you build your brand online, be sure that you do it on foundations that you own and have control over. The last thing you want to do is find that you have built in a spot where things could shift and topple your business.
This picks up on the second phase of visitor interaction with your website in our two part look at how to counteract online ADD among your prospects.