Core Concepts

This section of the site is intended to unpack various key ideas we think are important. They frame how we do things, and why we do them that way.

It’s Time to Communicate

Let’s improve your image, clarify your message, and present your business in a way that resonates with your audience.

Inflated Marketing Language Decreases in Value

The core of marketing is communication, so anything that begins to degrade your communications by increasing noise and decreasing signal should be avoided. One of the biggest challenges in this regard is the fact that marketing communications start out with a handicap because people by default expect to have to engage the baloney filter.

Marketing Communications, Net Culture, Positioning, Strategy
The Relationship is Your Follow-Up Marketing

Marketing doesn't just happen prior to the sale. Everything your business does after the sale contributes to the establishment of your brand. It all needs to be examined as communication. What message are you sending?

Branding, Marketing Communications, Positioning, Strategy
The Comeliness of Excellence

Excellence is your secret weapon - have your marketing articulate to prospects how you bring it to the table. This positions your business as the go-to answer for solutions, and helps foster loyalty.

Branding, Marketing Communications, Positioning, Strategy