UDC is the 800 pound gorilla in their space - creating asset management systems for the top tier utility companies in North America. They are IBM's go-to partner when someone like California's PG&L comes calling. They needed a complete rebrand and re-messaging due to having outgrown their old communications.
In addition to the revamp done on their visual brand, and brand messaging, the site features a content marketing setup - obtaining visitor contact data in exchange for an eBook, a client profile system which dynamically links projects with the services that were employed to complete them, a job opening engine, and a news engine.